Basalt Social
A social-first strategy and content agency for startups and established brands in health, wellness and longevity.
What we do
- Strategy
- Positioning, audience, channels and an editorial plan the whole team can work from.
- Content
- Short-form video, educational carousels, copy and design.
- Audience development
- Building a following around the brand’s expertise, so people stay for the substance.
- Reporting
- Clear reports on what worked, what didn’t and what changes in the next cycle.
How we work
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Position
We agree on who the brand speaks to and what it can credibly say.
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Plan
A channel-by-channel editorial plan, approved before production starts.
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Produce
Short-form video and carousels for Instagram and TikTok, produced in Italian, German and Russian.
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Review
We report on results and adjust the plan for the next cycle.
Swiss Longevity
An Italian-language media brand on longevity and healthy ageing that we co-founded in 2025, on Instagram as @longevity.swiss.
- Followers
- 157,400
- As of 26 Oct 2026
- Views
- 28.2M
- 90 days, 28 Jul – 25 Oct 2026
- Unique viewers
- 4.5M
- 90 days, 28 Jul – 25 Oct 2026
Built around the audience
- Healthspan Score, an online assessment.
- Three Italian-language guides on brain health, sleep and menopause.
Industries we work with
- Wellness
- Healthcare & longevity
- Luxury hospitality & retreats
Founder
Sergio Rudou
Founder & Partner, Basalt Social
Co-founder & CBDO, Swiss Longevity
Before founding Basalt Social, Sergio Rudou worked as a consultant at Deloitte and then KPMG in Frankfurt am Main, on projects for a major CIS retailer: marketing strategy, audience segmentation, customer journey mapping, and digital and social media channels.
Our background
A team of former consultants from
- Kearney
- Deloitte
- KPMG